Dow Chemicals' Customer-Centric E-Business Strategy |
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"Our focus is making sure we're a sustainable growth company. The best way you can do that is to be very productive, very customer-focused and create an organization that delivers new ideas. We're taking the company strategy and aligning our IT investments with it."1 - David Kepler, CIO & VP, e-Business, Dow Chemicals. "At Dow we recognized early on that the Internet had the potential to become the primary communication channel between the company and many of our customers, shareholders and suppliers. Our approach was to go beyond using information technology just to simplify the 'buy-sell' process and look at global integration of information technology into all our processes."2 - Dennis Lauzon, President & CEO, Dow Chemicals (Canada). Awards for Customer-Centricity
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1] As quoted in the article titled "Transformation Isn't Easy," by Robert Preston and Rutrell Yasin, posted on www.internetweek.com, July 20, 2000.
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